EW3270U showcases High Dynamic Range for dazzling brightness with stark contrast for deep blacks and wide color range for intense video performance. EW3270U brings HDR together with Brightness Intelligence Plus Technology (B.I.+ Tech) to gently soften bright areas while keeping dark details crystal clear. EW3270U's simple hotkey switches between 4 levels of HDR and B.I.+ modes to balance maximum contrast and vibrancy and fully enjoy the splendid image performance of HDR while maintaining your viewing comfort.